
Great content informs and aligns.
Picture this.
You Google-search a topic. The AI Overview is good, but it doesn't address all your questions. Then, you click the first non-sponsored article. It gives a detailed explanation and even offers additional information that makes you feel like an expert on the subject.
By the end of the article, you feel knowledgeable and ready to pay for a subtly advertised product/service that you didn't know you needed.
That feeling? That is the power of intentional content strategy.
Most brands create content… and that's it. But if content doesn't align with your audience's journey and needs, you won't make any real impact — or sales.
Your content strategy has to guide every blog post, landing page, and CTA with surgical precision.