Invest in messaging that converts.
Think back to the last time you Googled something. You probably clicked on the first non-paid search result — a blog post defining the term you searched. Besides the definition, the article included useful information related to the topic, and slowly, you began to feel like an educated expert. Only at the very end of the article did you realize it was a soft sell for a product or service. Despite being duped, you thought, “Hmm — maybe I need that product.” Now that’s what I call messaging. Your content should demonstrate your credibility and convince readers that your product or service is the solution to their problem.
